The Two Different Phases of Growth Hacking

Growth hacking is failing most of us — because most of us don’t understand that what works for companies with a growing customer base doesn’t work for earlier-stage companies still looking for product-market fit; and vice versa. There are actually two very different types of growth hacking, and if you’re not using the right method, you could well sink your company.” – Melinda Byerley, Founder of TimeShareCMO

Read more about these two very different types of ‘growth hacking’ and the seven characteristics they have in common.

Original post written by TimeShareCMO founder Melinda Byerley.