“Your small marketing department’s ability to create and promote well is what brings in business. So… just how streamlined is your department’s marketing operations? Do designers, developers, editors and coordinators really help you with creating and promoting content? Just because you can have people that can do those things or the ability to hire them internally doesn’t mean you should. There’s a good chance you have bottlenecks hurting your marketing operations and slowing down your ability to actually do marketing.” — Sajeel Qureshi
Read through Computan Vice President of Operations Sajeel Qureshi’s observations on the traits that best short-handed marketing departments and agencies have in common in this article.