The Evolution of Revenue Marketing with Debbie Qaqish

The Evolution of Revenue Marketing with Debbie Qaqish

“The job of the marketer is the hardest job in Corporate America.” — Debbie Qaqish, Principal & Chief Strategy Officer of The Pedowitz Group

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In this podcast session, I had the opportunity to speak with Debbie Qaqish who is the Principal and Chief Strategy Officer of The Pedowitz Group – a Revenue Marketing™ firm that helps B2B companies and their marketing leaders transform “marketing” from a cost centre to a revenue centre.

Debbie is a nationally recognized thought leader, innovator and speaker on the topic of Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth.

She is also the author of the award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert.

She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations.

In fact, having coined the term “Revenue Marketer” in 2011, Debbie is considered, by many, to be the “original” revenue marketer. Debbie is also a PhD candidate and her dissertation topic is on how the CMO adopts financial accountability in an e-marketing environment.

Enjoy!

 

 

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Did you enjoy this episode? — Then check out the episode where I discuss why the Chief Marketing or Marketing Leader role is the hardest position in the C-Suite or management team to get right. Stream below or right-click here to download.