Step-by-Step Guide to Agile Growth Experiments

Great post by Samir Patel, president and CEO of Growth Machines and a growth mentor at 500Startupson how to plan and run agile marketing experiments.

“Every organization is unique; each with different customers, markets, products, and business models. What is universal, however, is the opportunity for any business to adopt a highly scientific approach to marketing. Therefore, running lean and adopting a data-driven mindset to achieve breakthrough growth is not just a do or die for lean and mean startups — it’s for any organization that wants to build its own growth machine.” — Samir Patel

Read Patel‘s post here.