Why Some Marketers Get Stuck Running A Playbook Like It’s 2011 with Chris Walker CEO of Refine Labs

Listen to Mitch Fanning on Apple Podcasts

In episode 21, I sat down with Chris Walker, CEO of Refine Labs. During our conversation, we discussed:

  • How Chris made his way into the world of marketing— and why he started Refine Labs.
  • Why marketers get stuck running a playbook like it’s 2011.
  • Why measuring attribution & influence can be dangerous.

And much, much more…

P.S. Before you go please leave a review on Apple Podcasts 🙂 🙏🏻

Also Available On



Google Podcasts


Did you enjoy this episode? — Then check out the episode I did with April Dunford (@aprildunford), an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love.