PodSessions w/ Mitch Fanning

Why The Chief Marketing Role Is The Hardest To Get Right

Show Recap

This session – like the podcast – is a bit of an experiment.

It’s shorter than the previous two sessions, has no guest and is one where I discuss why the Chief Marketing or Marketing Leader role is the hardest position in the C-Suite or management team to get right.

I finish up the session by suggesting what Founders and/or CEOs might do to improve their odds of getting it right as well as what Marketing Leaders and/or CMOs can do to help in the process.



P.S. Think someone else might get value from listening to this? If so, consider sharing on Twitter. It’s really easy, just go here and click “tweet.” Thanks in advance. 🙏

Also Available On


Google Play Music



Show Links

A CEO’s Perspective On Why The CMO Job Is The Hardest To Get Right
By Kimberly A. Whitler

The Trouble With CMOs: Why CMOs Never Last
By Kimberly A. Whitler & Neil Morgan

Many Leaders Don’t Value Marketing: Why?
By Kimberly A. Whitler

Did you enjoy this episode? — Then check out the first episode I did with Debbie Qaqish. During our conversation, we discuss the evolution of revenue marketing in detail. Enjoy!

Stream below or right-click here to download.