How to Nail Your Product Positioning with April Dunford | Built to Scale Podcast

How to Nail Product Positioning — April Dunford

“We will not buy what we don’t understand.” — April Dunford

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In episode 15, my guest is April Dunford (@aprildunford), an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love.

How to Nail Your Product Positioning with April Dunford

She’s also a globally recognized expert in Positioning and Market strategy. Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market.

She is also a board member, investor, and advisor to dozens of high-­growth businesses and is the author of the upcoming book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.

Enjoy!

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Did you enjoy this episode? — Then check out the episode I did with Mark Evans on the Power of Brand Storytelling. Specifically, we discuss how marketers and business leaders can ignite their marketing by embracing the power of storytelling to produce better results.

Enjoy!

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