Stephen Ghigliotty, Director of Curriculum Development at the Canadian Marketing Association

Infinite Learning & Advancing the Marketing Profession

“The Chartered Marketer program is designed to teach the CMOs of the future.” — Stephen Ghigliotty, Director of Curriculum Development at the Canadian Marketing Association

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In this podcast session, I had a fascinating conversation with Stephen Ghigliotty, Director of Curriculum Development at the Canadian Marketing Association.

During the episode, Stephen and I discuss his unconventional career path as well as the details of the upcoming launch of Canada’s first-ever Chartered Marketer designation program offered by the Canadian Marketing Association.

Personally, I believe this type of program is a significant advancement for Canada’s marketing profession and will play an important role for years to come in helping future chartered marketers assert marketing’s overall contribution to both the C-Suite and business.

For those not familiar with Stephen, he grew up on the Jersey Shore long before Snooki and her clan made it iconic. In the late 80’s he graduated from Culinary school, serving Julia Child dinner on campus during graduation week and then became an acclaimed pastry chef, with original recipes featured in the New York Times Magazine.

After working at Accenture for 5 years, he immigrated to Canada in 1999 where he spent the next 15+ years in various senior marketing and sales roles including becoming the Director of Interactive for Canada at Saatchi & Saatchi where he managed the online marketing of brands such as Toyota, Maple Leaf Foods and many others.

In 2014, he began guest lecturing at the University of Toronto and eventually developed a three-course certificate program that is still offered called “Multimedia Storytelling and Content Marketing.”

Currently, he and his team are creating a two-year online program for the Chartered Marketer professional designation from the Canadian Marketing Association, the largest and most respected such organization in the nation.

Enjoy!

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Did you enjoy this episode? — Then check out the episode with Debbie Qaqish who is the Principal and Chief Strategy Officer of The Pedowitz Group – a Revenue Marketing™ firm that helps B2B companies and their marketing leaders transform “marketing” from a cost centre to a revenue centre. During our conversation, we talk about the evolution of revenue-focused marketing. Enjoy!

Stream below or right-click here to download.