Mitch Fanning is a marketing professional with 15+ years of experience who specializes in helping private B2B software or SaaS companies grow using a revenue-focused marketing approach.
In the past 10 years, Mitch has been the marketing leader for two technology companies who both experienced high double-digit annual revenue growth. As a result, this earned them both a spot on the PROFIT 100 and 500 respectively – a list of Canada’s fastest-growing companies put out by Canadian Business each year.
Mitch has also been featured on several media outlets–including Ivey Business Journal, BOSS Magazine, CMS Connected, MarketingProfs, MarketingSherpa, Strictly Marketing, and MarTech Series, where he discussed all aspects of marketing – but specifically drove home the importance for marketers to be more “revenue-focused.”
When he isn’t glued to his MacBook or writing “personal bios” in third person, he can be found suffering through a morning triathlon workout, having coffee with his amazing wife, or daydreaming about the day he’ll finally get to summit Mount Aconcagua, the 2nd highest peak on the planet (hopefully in: 2020-21).