Mitch is a professional Chartered Marketer (CM) and advisor with 15+ years of B2B marketing and sales experience on a mission to help software (SaaS) companies grow using a customer and revenue-focused marketing approach.
In the past ten years, Mitch was the marketing leader for two B2B SaaS companies whom both experienced double-digit annual revenue growth. As a result, this earned them both a spot on the PROFIT 100 and 500 respectively – a list of Canada’s fastest-growing companies.
Mitch has also been featured on several media outlets–including Ivy Business Journal, MarketingProfs, and MarTech Series where he discussed all aspects of B2B marketing – but specifically drove home the importance for marketers to be more “revenue-focused.”
He has also earn Chartered Marketer designation with the Canadian Marketing Association (CMA). This designation demonstrates the CMA’s recognition of Mitch among Canada’s top marketing professionals and has enabled him to continue to invest in his professional development with the CMA at a senior level.
When he isn’t glued to his MacBook or writing “personal bios” in the third person, he can be found suffering through a morning workout, having coffee with his wife or daydreaming about the day he’ll finally get to summit Mount Aconcagua (hopefully in 2021).