“At the end of the day, all I really want to be able to do is show how effective (or not) my marketing mix has been on pipeline and revenue growth.” — Chris Nixon
In episode 16, I had the opportunity to speak with Chris Nixon, the VP of Marketing at CaliberMind and host of a weekly show called the Revenue Marketing Report. During our conversation, we discuss the challenges of marketing attribution, why many B2B marketing teams still struggle to quantify marketing ROI, and what CaliberMind has done to solve this problem.
Being a senior marketing leader himself, Chris is by no means a stranger to these challenges.
“At the end of the day, all I really want to be able to do is show how effective (or not) my marketing mix has been on pipeline and revenue growth. But in my experience, it’s been much too difficult. And I haven’t always trusted the numbers. That’s why I joined CaliberMind. To help marketers (and myself) attribute success across the entire customer journey.” – Chris Nixon.
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- Connect with Chris Nixon on LinkedIn
- CaliberMind’s Official Website
- 2x Your B2B Marketing ROI with Chain-Based Attribution [Whitepaper]
- The Revenue Marketing Report Show with Chris Nixon
- SkyHi – on-demand service for commercial airline tickets
- The Nielsen CMO Report 2018
Did you enjoy this episode? — Then check out the episode I did with Raviv Turner, CEO of CaliberMind. During our conversation, we discuss how CaliberMind is disrupting MarTech and talk about the one trait that all good product managers must possess.